Masthead (logo): | This is the visual branding of the title. The masthead is used on the contents page inside as well as the front cover, and as a logo for advertising and branding purposes. |
Dateline: | Month and year of publication. A monthly magazine usually hits the news-stands the month before the cover date. |
Main image: | The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model in it. |
Model credit: | Credit appeared is appeared on fashion magazines. The photographer and model credit is usually on the contents page. |
Coverlines: | Distributed around the main image without detracting from it too much, but can sometimes run over an image that has a lot of color changes, rendering the words. |
Main cover line: | This is very large, taking up almost a quarter of the magazine cover, and comes in three layers, each with a different color. The main cover line is positioned against the model's shoulder so it shows up clearly. |
Left third: | The left third of the magazine cover is vital for sales in shops. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important and short cover lines that are easy to read. |
Bar code: | Standard bar code used by retailers. |
Selling line: | Short, sharp description of the title's main marketing point. |
Tuesday, January 21, 2014
Magazine Essential Parts
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